6 AI SYSTEMS BUILT for YOUR D2C Startup. 6 WEEKS. ZERO CODE.
12 live sessions. Each one ends with a system running on your actual store data — your real customers, your actual ad numbers, your inventory. Not sample exercises. Not PowerPoints. You leave every session with something that works for you.
A joint inititatve of House of Starts and Navrachna University for the D2C startups who are building for bharat. Participants receive a certificate of completion from the university upon finishing all 6 weeks and the systems which actually works.
// Built In Partnership With
TWO INSTITUTIONS. ONE MISSION.
An accelerator and an academic foundation, joining forces to put working AI systems inside India's D2C startups.
House of Starts
D2C Accelerator
Backing operator-founders who are building real businesses for Bharat. Brings the cohort selection, mentor network, and hands-on build sessions to every week of the programme.
Navrachna Innovation Foundation
University Partner
An initiative of Navrachna University. Provides academic rigour, curriculum frame, and the certificate of completion awarded at the end of the 6 weeks.
// The Invisible Tax
WHAT GUESSING IS COSTING YOU. RIGHT NOW.
₹18K
Wasted on ads every month
Industry data shows 25–30% of D2C ad spend leaks into underperforming creatives and misallocated budgets. For a ₹60K/month spender, that's ₹18K disappearing silently.
// Meta & Google D2C benchmark data, 2024
23%
Of churn was preventable
Customer behaviour shifts 3–4 weeks before they stop buying. Without a system watching for those signals, you see the exit — never the warning.
// Klaviyo D2C retention study, 2023
11 hrs
Spent weekly on decisions machines can make
Inventory checks, ad budget shifts, reorder timing — you're doing these manually because no system exists yet. That time is the programme's primary cost to you.
// Founder survey, Indian D2C brands ₹30L–₹2Cr ARR
This is not a business crisis. It's a data visibility problem. The fix is 6 weeks and your own numbers. Everything you need is already sitting in your Business data dashboard.
// The Build Plan
6 WEEKS. 12 SESSIONS. 6 LIVE SYSTEMS ON YOUR DATA.
Every session ends with something actually running in your business — on your data, inside your accounts, asking your questions. No sample data, no homework that collects dust.
01
Customer Truth
System & Churn Prediction
Model
→RFM 2.0 Scoring Engine : live ranked list of your actual top 20% customers by real value
→Churn Prediction Model : your at-risk customers flagged this week, with the specific behavior signal triggering each alert
02
Ad Spend Leak
Detector & ROI Prediction
Engine
→Ad Spend Leak Detector : one underperforming ad paused, rupees redirected before the session ends
→ROI Prediction Engine : budget reallocated based on predicted return, not last week's gut feel
03
Conversion Diagnostics & Booster
→Funnel Drop-off Analyzer : the single biggest checkout bottleneck in your store, identified and fixed
→Personalized Trigger Campaigns : first automated conversion campaign live in your tools
→Next Buy Date Estimator : your top customers enrolled in perfectly-timed re-engagement sequences
→Product Affinity Model : Personalised recommendations running across your key customer segments
05
Demand Forecasting & Cash Control
→Demand Forecasting System : reorder decisions for your 5 key SKUs with confidence scores, not spreadsheet guesses
→30-Day Cash Flow Predictor : next month's cash position mapped, with the one payment to prioritise
06
AI command Center & Impact Tracker
→AI Command Center Dashboard : your first AI-led team meeting, run in 20 minutes
→Impact Tracker & Scaling Plan : you present the exact rupee value these 6 systems generated in 6 weeks
// What You Leave With
6 AI SYSTEMS. RUNNING live. NOT IN A TUTORIAL.
Customer Truth System
Daily scoring of every customer by real value. Know who to protect, who to reactivate, who to let go.
↑ VIP retention rate
// Result varies by store size and segment mix
Churn Prediction Model
Weekly risk alerts with the specific behaviour signal. Intervene before they leave, not after.
↓ Preventable churn
// Accuracy improves with 90+ days of data
Ad Spend Optimizer
Daily recommendations on where to move rupees for maximum return. Stop feeding dying creatives.
↑ ROAS on reallocated spend
// Requires Meta/Google Ads access
Conversion Booster
Real-time funnel tracking. Fix leaks the same day they appear, not the same quarter.
↑ Checkout completion rate
// Requires GA4 + Hotjar setup
Demand Forecaster
Weekly reorder alerts with confidence scores. Stock out and dead stock both become avoidable.
↓ Dead stock capital
// Needs 90-day sales history per SKU
Cash Flow Predictor
Rolling 30-day cash position, updated weekly. Cash surprises stop being surprises.
Zero blind cash months
// Integrates with your existing bank/P&L data
// Common Hesitations
THE QUESTIONS EVERYONE ASKS FIRST.
"I'm not technical. This will go over my head."
This was designed for founders who sell, not engineers who code. Every tool runs on with zero-code setup. If you can use Google Sheets, you can build every system in this cohort.
"I'm already drowning. No time for 6 weeks."
You're currently spending 10–15 hours a week on decisions these systems handle in seconds. Two sessions a week —> for 6 weeks —> returns 10+ hours a week permanently. The math favours doing it.
"I tried AI tools before. Got nothing useful."
Tools without a system are expensive noise. We build the system with you. Inside your data, asking your questions, acting on your numbers. That specificity is what was missing before.
"My business is too small for this."
If you're already generating revenue and spend money of ads, you have enough data for every system here. The earlier you build this infrastructure, the bigger the compounding advantage.
// Honest Screening
THIS COHORT IS NOT FOR EVERYONE.
// You're ready if
Already achieved stable monthly D2C revenue, 90+ days of store data
Monthly ad spend on Meta or Google
You've felt the pain of a stock-out, cash crunch, or an ad mystery that cost you real money
You'll show up to sessions, share real data, and actually build the systems
// Not yet if
Pre-revenue or still testing product-market fit
Looking for a certificate to frame, not a system that runs your business
Not willing to share real business data during the live builds
Expecting results while skipping sessions or skipping the work
// What to Bring
ARRIVE PREPARED. LEAVE RUNNING.
All tools are no code. Prep takes 60 minutes before Day 1. That's all.
// Access You'll Need
Shopify / WooCommerce / Magento admin + GA4
Klaviyo or Mailchimp login
Meta Business Manager + Google Ads access
90-day sales export (can be anonymised)
// Free Tools to Sign Up
Google Account (Sheets + Looker Studio)
Zapier free plan
Obviously.ai trial (for churn model — step-by-step setup provided)
Hotjar free tier (for funnel heatmaps)
// Pre-Work (45 min total)
Complete the Business Health Check form (10 min)
Upload anonymised last month's sales data
Write down your 3 biggest business headaches right now
Watch the 15-min Data Prep video (sent after application)
// Investment
WHAT IT COSTS. WHAT IT RETURNS.
Cohort Starts
3rd July 2026
Session Day & Time
2 Sessions/ week
Session Duration
90 minutes
Format
Hybrid
Early Cohort Price
₹4,999/Startup
One-time · All 12 sessions included
12 live sessions across 6 weeks
6 AI systems built in your accounts
All tools on free tiers — zero extra spend
Navrachna University certificate of completion
Session recordings for 30 days post-cohort
Private founder community access
What You Get Back
10×+/Return
Recurring · For as long as the systems run
Ad spend recovered from leak detection
Revenue protected through churn prevention
10+ founder hours freed every week
Dead stock capital released
Cash surprises eliminated
Applications close [3rd July ]. 20 seats, selection-based. Seats are offered to qualified applicants in the order applications are reviewed — apply early to avoid missing the cohort.
// 20 Seats. Selection-Based.
YOUR DATA ALREADY
KNOWS THE ANSWER.
LET'S BUILD THE SYSTEM
THAT READS IT.
6 weeks. 12 sessions. You leave with 6 systems running on your actual data — Customer Truth, Churn Radar, Ad Optimizer, Conversion Booster, Demand Forecaster, Cash Predictor. No extra tools. No code. Just implementation on your numbers.
